National Conference

EVENT
National Conference 2008

LOCATION
Beijing, China

ATTENDEES
550

The Brief

As the 20th National Conference that cicreate had produced for this client our objective was to:

·    Create an experience that lifted the bar on all previous events 

·    Challenge already high expectations

·    Take our client and their delegates on a unique journey of a lifetime

Relevant

·    Opening and closing plenary sessions

·    Seminars and a trade show

·    Conference awards

·    Evening cocktail functions and dinners

Original

Delegates were:

·    Captivated by the surprise performance of celebrity comic, especially at the all important and awards afternoon

·    Exhilarated by a throng of local entertainers including an ancient Chinese storyteller, acrobats and drummers.

·    Invigorated by a breathtaking dinner high on the Great Wall of China

·    Scintillated by the closing ceremony entertainment that included the incomparable Laser Lady

·    Satiated by a mouthwatering array of delicacies on offer at the closing dinner held in the amazingly unique Lan restaurant

Impact

Though many challenges were thrown at us along the way, including a localised earthquake and an outbreak of ‘foot and mouth' that prevented a local children's choir from performing, the cicreate show went on...and received this feedback from the client...

·    "An amazing event...WOW!"

·    "Many of the clients were overwhelmed by the event and what China has to offer"

·    "Your vision was a key foundation to achieving and exceeding our objectives for 2008"

·    "The cicreate team makes our team more successful"